As Senior UX Designer and Front‑end Developer, I transformed Arcanna's partially built website into a fully integrated ecommerce solution, enhancing engagement and strengthening their growing cannabis brand.
Arcanna's website was incomplete and inconsistent, with gaps in design and functionality that limited its ability to support ecommerce. The brand needed a digital foundation that could grow with the business, provide a seamless shopping experience, and reflect the professionalism of a regulated industry.
I began with a design audit, identifying opportunities to improve usability, consistency, and brand expression. From there, I created high‑fidelity design concepts that modernized the look and feel while simplifying navigation and product selection.
The completed website provided Arcanna with a fully integrated ecommerce solution that elevated their brand and improved customer engagement. The CMS framework empowered the team to manage content efficiently, while the refined design enhanced usability and trust.
By bridging design and development, I helped Arcanna establish a digital presence that matched their ambition and positioned them for growth in Michigan's competitive cannabis market.